Many of our readers will be old enough to remember when Big Tobacco was taken to task in the 1980's for its deceptive advertising practices. You may remember the former US Surgeon General, C Everett Coop, frequently commenting on the tobacco company practices of casting doubt on scientific studies in order to keep people from quitting smoking. Well, history may now sadly be repeating itself, as something similar seems to be going on with the modern e-cigarette. Smoke and mirrors reasoning by opponents of e-cigarettes are casting unnecessary doubts on products that have the potential to change the lives of millions of smokers.

Forbes contributor Sally Satel wrote about this very topic in a piece recently published on the magazine's website. Rather than attempting to go through the Forbes piece in detail here, we offer the following quote from it:

"The tobacco companies are no longer blowing smoke about the hazards of combusted-tobacco cigarettes. But the critics of electronic cigarettes " an important new technology that has the potential to replace smoking worldwide - have begun mass-producing doubt about the product."

In making her case, Satel quoted a 1968 document clearly showing tobacco companies getting together to manufacture doubt, in order to try and stir up controversy within the anti-tobacco movement. By casting doubt about the scientific accuracy of studies showing the dangers of smoking, they hoped to keep people using their products.

Satel went on to compare those past actions of Big Tobacco with those of the US's CDC and other e-cigarette critics today. As with their counterparts of decades ago, these opponents are also misrepresenting research in order to cast doubt on the growing body of clinical evidence in support of the e-cigarette. Smoke and mirrors reasoning is being used to try and convince smokers that they are better off continuing to smoke tobacco, rather than using an alternative that eliminates the chemicals of tobacco smoke.

The Forbes piece concludes without Satel offering an explanation for this purposeful deception. But even a little research about tobacco taxes and Big Pharma's ties to smoking cessation, is enough to make most people conclude that it all comes down to the protection of commercial interests.

Vaping is Different

For the record, VAPESTICK wants to (once again) make it clear that there is no such thing as e-cigarette smoke. Vaping and smoking are entirely different. Vaping involves inhaling an aerosol vapour created through atomisation, while smoking involves inhaling toxic cigarette smoke produced through combustion. A basic understanding of the differences between atomisation and combustion clearly indicates the relative dangers of both practices.

We stand behind VAPESTICK e-cigarettes as a viable alternative to smoking tobacco. If you are still smoking, we encourage you to consider joining well over 2 million others (in the UK alone) who are now using electronic cigarettes instead. You will find that vaping eliminates the cigarette smoke, saves you money, and brings to an end the tobacco odours that you (and those around you) find so offensive. VAPESTICK has everything you need to make the switch, including disposable, rechargeable and refillable e-cig devices. Take a browse through our online store today and pick the device that suits you.